About Ellen Paul

Let's Get Personal!
A Message From Ellen Paul

I've spotted a trend that makes me very happy–people are getting personal again!

It's everywhere you look. Facebook and YouTube have made everyone a friend at the touch of a mouse. Reality shows bring us into each other's living rooms and each other's lives. And we can text our colleagues, family and the local pizza place 24/7 and from everywhere to anywhere.

Paul&Partners offers a dynamic solution for you to get personal with your customers. It's called VDP Plus™ and it's a very powerful direct marketing technology that combines customized direct marketing (direct mail, email or both) with Personalized URLs (PURLs) for truly 1-to-1 marketing. No matter how diverse your customer base, we can make your marketing to them highly personalized.

For more on what VDP Plus™ can do for your marketing ROI, Click here.

And since we're on the subject, I'd like to talk about personalized service and what that means to us. When you come to Paul&Partners with a project we want to understand your objectives, what else you've tried (and the results, please) and how you got to this exact point in your marketing program. From your mailing list to your message, your offer to your results tracking, we want to find the best solution for you.

Providing personalized service is not about calling you with a price quote. It's not even about giving you the lowest price quote. It's about helping you get results from your direct marketing programs in ways you may not have thought of. It's about Smarter Marketing.

And personally, that's a trend I like!

Ellen Paul
ellen@paulandpartners.net

Ellen Paul moved to the Washington DC area at age 5 when her parents left the State Department. They settled into Silver Spring, MD where Ellen learned English and attended public schools.

After graduating from the University of Maryland with an M.A. in English, she worked for several non-profit organizations including The Salvation Army, the American Association of Blood Banks, and the USO–honing her communications skills and expanding her marketing knowledge base.

She has served as President of the Religious Public Relations Council (RPRC), and has been on the boards of the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Fundraising Society of America (now called the AFP, the Association of Fundraising Professionals), and the National Association of Women Business Owners (NAWBO).

She has won awards for writing excellence from RPRC, for innovative marketing and public relations campaigns from RPRC, PRSA and IABC, and for design from the IABC.

Ellen has written hundreds of articles for various publications and has ghost written two books. She currently writes a monthly column, Postal Notes, for AdVents, the magazine of the Direct Marketing Association of Washington (DMAW), and just recently has seen the column syndicated to a number of other direct marketing associations around the country. She writes a weekly blog about direct marketing and public relations that has avid readers on three continents.

Ellen founded Paul&Partners, Inc in 2002; the employees are those most valued partners.