Direct Marketing Consulting
What truly places us ten steps ahead of our competition is the direct marketing expertise we provide. We ask a lot of questions, because there is a lot to consider when planning your campaign. We want to be sure to get it right for you.
What is your greatest concern with your direct mailing?
If it is time, we’ll take one approach. If it is cost, we’ll take another.
Whom do you want to reach?
We’ll help you define and refine your thinking to be sure you’re reaching the right audience for your message.
So you want to do an email blast?
We’ll use only opt-in lists for you.
What do you want to learn about your audience?
We’ll show you how to collect data directly from each recipient and how you can use that data to customize future communications to that person.
Need help analyzing the results of your campaign?
We’ll show you how you can collect & analyze data. Learn how to make your next effort even better.
Our direct marketing consulting services include:
- Strategic campaign development, customized to your objectives.
- List acquisition. We’ll find exactly the right people for your message.
- Package design. We’ll help create a mail piece that is effective marketing & cost effective, too.
- Fine tune your offer and message
- Customer segmentation
- Decode postal regulations – before you design your mail piece.
- Maximize postage savings. We’ll use strategies that can save you big bucks.
- Response Analysis. Measure response and conversion rates, cost per lead, ROI.
- 1-to-1 marketing such as Variable Data Printing (VDP) and Personalized URLs (PURLs) make your marketing stand out from the crowd.